In the last couple of months, a lot of companies, through various partnerships have tried to enter different European markets. Today, the focs is on the United States, precisely New Jersey and how their citizens will finally get to meet one prosperous casino.
Who is It?
We are talking about Kindred Group who has decided to reach this state under its flagship brand, Unibet. This is surely a major step for them, due to the fact that this is going to be their first time leaving an imprint on the United States.
Additionally, Kindred is hoping to in the nearest future offer other outstanding products that are in correlation with sports betting via one of their dealerships with Kambi.
Working Hard On Expanding The Business:
Kindred (former Unibet Group) recently managed to obtain Casino Service Industry Enterprise License in this state along with Hard Rock Hotel and Casino Atlantic City. All these things occurred last year.
This agreement is going to help them shower citizens from this state with a top-notch casino experience. Manuel Stan, SVP Kindred US with an excitement commented on this spectacular news by stating:
“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.”
He then added:
“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the U.S. market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”
As we previously stated, Kindred has already made partnerships with Hard Rock Hotel and Casino Atlantic City with a goal to obtain Casino Service Industry Enterprise License in NJ.
Moreover, they have also collaborated with SG Digital to utilize their Open Platform System (which represents a player account management platform) and Open Gaming System (a game aggregation technology).
Finally, the latest agreement with Kambi will help them gain access to their sports betting platform in this state which is going to help them further upgrade and enhance their business.
Source: “Unibet Is Live In New Jersey” https://europeangaming.eu/portal/compliance-updates/2019/06/06/46887/unibet-is-live-in-new-jersey/. European Gaming. June 7, 2019.Author: Tatjana Markovic