GAMING1 has announced a strategic content deal with Unibet that will see it gaining access to parts of the operator’s distribution network. This is sure to give the developer a massive boost in presence, especially in regulated markets where this company is looking to increase its footprint.
Working with Industry Giants:
The two companies have agreed on a set of terms that will see…
…GAMING1’s content published on a variety of the operator’s casinos. Unibet is a Kindred Group flagship operator and one of the largest entities of its kind in the industry. The company has a large presence in most key regulated markets around the world, including those in Sweden, Portugal, France, and many other countries.
The addition of GAMING1’s slot portfolio will give the operator a fresh batch of content it can serve to its player base. On the other hand, the supplier is gaining a massive boost in presence and reach. Its games will first go live via its new partner’s Belgium facing casino. Once that limited launch is complete, the two companies will launch in Sweden and Romania.
Statements from the Brands:
Sabri Tekaya, Managing Director at GAMING1 MALTA, said: “Kindred is one of the gaming industry’s major groups and Unibet is their flagship brand, so we are thrilled to be partnering with them. Our immersive in-house games catalog is enjoyed by a wide range of international players, and we are sure Unibet’s customers in Belgium and beyond will really enjoy playing the games.”
David Robertson, Head of Casino at KINDRED, said: “We are delighted to partner with GAMING1, a market leader with a multi-channel portfolio that has earned deserved plaudits from across the industry. Their portfolio of games fits perfectly with our premium quality customer offering, and we look forward to a long and productive relationship.”
About the Operator:
Unibet is one of the leading online casino operators in the iGaming industry. The company is the flagship brand of Kindred Group – a massive operator that runs 11 additional brands and employs around 1,500 people around the world. It was first launched back in 1999 only to be introduced to the mobile market in 2004. It didn’t take this brand too long to become a dominant operator in several key regulated markets.
Today, it is still going strong, offering a wide range of content to its customers. Its patrons can enjoy a wide range of slot games, table games, and sports betting services. Additionally, this brand also offers a fully developed and optimized backend suite that makes using their services easy and enjoyable.
Source: Miller, George. “GAMING1 launches with Unibet”. European Gaming. June 16, 2020.
