Kindred, one of the leading operators in the iGaming industry, is continuing to expand its presence in the United States.
The company’s latest…
…deal takes them into the regulated markets of Indiana where Unibet has signed a deal with Caesars Entertainment.
New Markets:
After establishing a solid presence in New Jersey and Pennsylvania, Unibet is taking a leap into the markets of Indiana.
The operator has signed a partnership deal with Caesars Entertainment that will give it access to sports fans from all over Idaho.
More importantly, this deal opens opportunities for further expansion…
…seeing how Caesars Entertainment is a multi-state operator. Unibet will offer its services via Kambi’s sports betting platform as well as the Pala Interactive’s online gaming platform in Indiana.
Patrons of Caesars Entertainment’s online casino will have the chance to try out some of the best sportsbook services in addition to this establishment’s diverse selection of slot games.
Manuel Stan, SVP Kindred US, offered his take on the new deal: “After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment. We look forward to introducing customers in Indiana to Unibet's first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred's first step into the Midwest, and we are expecting other states in the region to follow shortly.”
"This announcement follows our Group strategy, establishing a presence in what will most likely become the world's largest gambling market. We merge a local focus with global expertise wherever we operate," adds Stan.
Christian Stuart, Head of Caesars Sports and Online Gaming, was also available for a statement: "We look forward to Unibet's success in Indiana and the incremental revenue stream it will provide our sportsbook business. Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
About the Company:
Kindred Group is one of the largest operators in the world of iGaming. The company has a long history of delivering quality entertainment to players worldwide. With a team that counts over 1,700 talentedindividuals, this giant of the gambling world services some 27 million customers with its 11 brands. The company is focused on improving the user experience of its patrons as well as the overall level of service quality across the industry.
Source: “Kindred expands US footprint with launch of Unibet in Indiana”. Kindred Group. July 30, 2020.
