Self-exclusion is not a new thing in the industry and in the last couple of months, it has become quite popular. Many operators have tried to misuse it, but still, there are those that are still working on improving things.
What Was Done This Time?
One of the most prosperous casinos, Unibet, which belongs to Kindred Group, is currently collaborating with software corporation, Gamban, to become the first bookmaker from the United Kingdom to incorporate blocking software into the self-exclusion process.
Generally speaking, Unibet took a crucial step concerning this topic, due to the fact that now, they will be able to further assist individuals who have self-excluded themselves on their website.
Kindred was one of the first to have implemented various procedures, such as their detection system PS-EDS and was also the first to have free blocking gambling software at their disposal.
This company has always stood up for this type of innovation and now, with their newest collaboration with Gamban, they are planning on taking this whole concept to an entirely new level.
The Importance On Working With Gamban:
As we already stated, Kindred is going to be the first one to offer this beneficial tool to its consumers for an exclusion period which mirrors the self-exclusion duration on-site. Furthermore, this is going to be the latest addition to the one-year offer that this company provides at this very moment.
Users can look forward to this, due to the fact that all of them will gain unlimited access to Gamban without spending a penny and they can thank Kindred for this. Neil Banbury, General Manager in the UK stated:
“Responsible gambling is at the top of the agenda at Kindred and we are proud to be the first UKoperator to fully integrate Gamban’s product within our self-exclusion process for the Unibet brand. We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice. All of our customers should have the tools and support they need to enjoy our products responsibly and by offering this service for free to all of our customers we are certainly taking a step in the right direction. This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations.”
Jack Symons, Gamban’s CEO added:
“Unibet has been one of the first operators to integrate Gamban into the self-exclusion process. Self-exclusion must evolve to protect at-risk individuals from different angles – device, ID and spend. Unibet and its parent company Kindred, recognise the value in mirroring the duration of blocking software to the amount of time the player selects for self-exclusion, from 6 months up to 5 years. It’s a pleasure to work on enhancing self-exclusion with such a passionate and dedicated team at Kindred.”
Currently, this program is very popular when it comes to blocking software. It can be found on more than 30,000 online gambling websites, including both regulated and unregulated operators. According to some reports conducted by GambleAware, Gamban has proven to be almost 99 percent efficient in blocking people from gambling websites.
Source: “Unibet First UK Operator To Integrate Blocking Software Into Self-Exclusion Process” https://europeangaming.eu/portal/press-releases/2019/06/11/47416/unibet-first-uk-operator-to-integrate-blocking-software-into-self-exclusion-process/. EuropeanGaming. June 11, 2019.
