Global Gaming together with Finnplay, have opened a joint casino venture in Sweden. The new enterprise comes at the heels of the two companies signing a partnership deal earlier last week.
The new casino is meant to give Global Gaming a reliable entry into newly…
… reorganized Swedish markets. Since Finnplay already has the infrastructure in place, this task will be much less demanding on both parties involved.
Maiden Enterprise of New Partners:
The news of the new casino being opened has echoed across the entire Nordic market. Some would say that the decision to enter such a joint enterprise is not surprising by itself. However, the timing has definitely caught many by surprise.
The partnership deal signed by Global and Finnplay earlier last week has granted Global...
… complete access to Finnplay’s existing infrastructure, which includes the most modern technologies this brand has developed recently. The launch of Global’s products via the Finnish provider’s network will be a test of sorts that will gauge how well these two companies fit together.
The new casino will be called NanoCasino and it will…
… operate through Viral Interactive which is a subsidiary of Finnplay and a company that holds the license for online gambling in Sweden. It will offer Global’s best slot games and much more.
Chief Executive of Global Gaming, Tobias Fagerlund, has stated: “I think the proof is in the fact that we have only just launched the cooperation last week, but are already announcing the imminent launch in Sweden of a player experience that’s fully licensed, safe and secure. Our absolute focus is on being able to continue offering our players the best and safest possible gaming experience, in all markets we wish to operate in.”
His counterpart in this partnership, Finnplay’s Chief Executive, Martin Prantner, has also offered his comment on the joint casino venture: “Finnplay is excited to launch the first brand in partnership with Global Gaming, which will bring an enjoyable and safe gaming experience to the Swedish players in accordance with the regulation. Our new platform, TITAN, is built for socially responsible gaming and fulfilling the compliance requirements in regulated markets.”
Back with a Vengeance:
Global’s previous stint in the Swedish markets ended less than well for this company. Namely, their subsidiary who…
… held the license in Sweden was stripped of it and penalized for allegedly breaking the rules and going outside regulations.
Many see this deal as Global’s effort to get back into this highly contested market. Since they are operating through a new partner, chances are that…
…they won’t experience the same outcomes as last time. The Finnish company has proven to be a serious entity with a massive reputation.
The chances of them breaking the rules are slim to none. Even so, many are waiting to see what…
… kind of results Global will manage to get this time around. Their titles are every bit as popular today as they were just a month ago when they were exiled from Swedish markets.
Source: “Global Gaming and Finnplay to launch new online casino in Sweden” https://www.igamingbusiness.com/news/global-gaming-and-finnplay-launch-new-online-casino-sweden. iGaming Business. July 18, 2019.
