Scientific Games (SG), Las Vegas-based provider with long history in the casino industry, has included into their OpenGaming platform, BlueRibbon’s jackpot solution. This new deal boosts OpenGaming by offering partners in the regulated market the capability to develop their own jackpots using this software. Kaizen Gaming is the first OpenGaming customer to use a marketing tool since this deal, and the software will be presented to all of the company's clients in the future.
Media Comments:
Amir Askarov, Co-Founder & CEO of BlueRibbon, said: “The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”
Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, said: “Providing an innovative and wide product range has been our priority, and we wanted to include the customizable jackpot software that BlueRibbon provides into our offering. Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.”
Dylan Slaney, SVP Gaming, Digital at Scientific Games, added: “We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS. Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”
About the Brand:
SG was founded in 1974 and they have huge industry experience which makes them one of the best providers in the field. The company was first known for making lottery games and then the brand grew and started to produce video slots for land-based casinos. It operates under the license of the United Kingdom Gambling Commission and the brand is dedicated to the development of slot machines.
Source: “Scientific Games Boosts OpenGaming™ Jackpot Offering Following BlueRibbon Agreement” . Scientific Games. November 30, 2020.
