Gaming Innovation Group (GiG), a leading Malta-based provider in the industry, started a new partnership with the marketing platform BlueRibbon to integrate player engagement tools into its platform, giving GiG the opportunity to grow its products to operators around the world.According to the deal, this will strengthen GiG's name as a leading provider of ingenious gaming solutions.
Great Platform:
The best-advanced player engagement tools will give GiG partners the ability to generate personalized slots, jackpots, adding new levels of engagement and uncertainty while playing.BlueRibbon's strong player platform increases player loyalty and brand differentiation while delivering counted value to GiG solutions. Combined with additional tools such as jackpot tournaments, personalized jackpot minigames, the platform provides a personalized user experience for players and operators too.
Integrating Jackpot Solution:
Ben Clemes, Chief Commercial Officer at GiG, said:“We are excited to have partnered with a leading marketing platform like Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.
Dan Fischer, Co-Founder and CMO at BlueRibbon, added:“Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”
More on the Brand:
GiG is truly one of the biggest groups of its kind that provides gaming content in the online gaming world. Although the company has been in the industry for some time, it decided to become an online casino software provider, joining other well-known names in the iGaming industry. After the company launched its own game development studios called GIG Games, many of the leading brands in the industry decided to put their own games into their portfolio.
Source:“GiG partners with BlueRibbon further enhancing its platform solution offering”. Bluerbn. November 17, 2020.
