With the acquisition of Authentic Gaming, a leading casino brand, Scientific Games, broadened its global video game ambitions as well as detailed its approach into the live casino industry. The company previously reaffirmed its continuing goal of becoming a leader in the iGaming industry by securing the purchase of Lightning Box studio. For Scientific Games this is an important step as they will strengthen its presence and offering in the United States, which will set up multiple studios to deliver content to providers across the market. Authentic Gaming is known for creating premium live dealer games and this collaboration with Scientific Games will be a key for success.
Another Major Step:
The purchase, referred to as "another major step" in Scientific Games’ current strategic plan, reinforces the company's capability to create live casino content!
Barry Cottle, CEO of Scientific Games, commented:“We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company. The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omnichannel approach.”
Jonas Delin, CEO & Founder of Authentic Gaming, said: “Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets. Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”
About the Brand:
Scientific Games is a leading casino operator that develops a wide range of popular casino content around the world. This brand has a large market share in the iGaming industry and is constantly making exciting games, which is why most online casino operators want to integrate them into their sites. The company has released many popular slots designed by industry experts. This online casino always guarantees the best games that keep the players most engaged. The company was founded in 1943 and has extensive experience in the gaming industry and the brand has had a major impact on revolutionizing the industry. They have won several gaming awards, and in September 2016 they received the Global Gaming Innovation Award for land-based gaming.
Source: “Scientific Games Enters Live Casino Market with Authentic Gaming Acquisition” . Authentic Gaming. November 3, 2021.
