Australian developer, ReelPlay, together with Scientific Games (SG) have expanded their current collaboration after they gained a license for the Infinity Reels mechanic. The first game to have this system is Book of Ultimate Infinity, where each winning spin gives players the option to add several expanding reels with a progressive multiplier. The games will be available through the OpenGaming network in the United Kingdom, Europe, Canada, and later on in New Jersey.
From the Media:
David Johnson, CCO at ReelPlay, said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels. ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow.With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.”
Rob Procter, content director of digital at Scientific Games, added:“Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the igaming industry. As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”
About the Brand:
Scientific Games, Las Vegas-headquartered brand, is the name of the parent company that owns Barcrest, WMS Gaming and Bally Tech, but they are also a full-fledged casino software developer. Founded in 1974, the brand was first known for making lottery games and then expanded its business to video slots for the land-based casino market. The online casino world remained relatively calm until the mentioned companies were bought in 2012. The software provider is operating under the license of the United Kingdom Gambling Commission and nowadays they develop online slots and its games are in various casinos around the world and maintained by other providers. All of its content is available on major software platforms including desktop and mobile devices.
Source: “ReelPlay Boost Scientific Games Partnership With Infinity Reels License Deal”. Scientific Games. December 15, 2020.
