Playtech, a leading casino provider has entered into a distribution agreement with another major brand, Scientific Games. The agreement will allow both brands to significantly increase its influence across several key markets in Europe, the United States and Latin America. In addition, the Playtech software will be available to providers through the Open Gaming System. The deal covers the full range of Playtech casino offerings, including slots, table games and live dealers, which will be part of Scientific's portfolio.
Mutually Beneficial Partnership:
This deal follows Scientific’s entry into the Ukrainian market last week, presenting its games in various several leading casinos in the country!
Shimon Akad, COO, at Playtech, said: “This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on iGaming across the globe. A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers.
Jordan Levin, Group CEO, Digital at Scientific Games, said:“Together with Playtech, we’ll bring quality and exciting gaming content to the U.S. market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets.
More on Playtech:
Playtech entered the casino industry in 1999 and continues to be a superior brand in the world online gaming market. The group is growing its position in the industry constantly by offering premium content for players across the world. It offers titles with great visual quality and amazing features and games can be played on desktop, tablet, or mobile devices which improves the gaming experience. Additionally, clients can place bets on any version of its games using single login information.
Besides offering a wide range of high-quality games, the supplier also provides cross-platform management services and specialized tools. The specialized tools enable the gaming websites to offer customers a unique casino experience which increases players' retention and keeps them longer on the casino platform. This brand has earned global recognition and trustworthiness in the gaming market thanks to its advanced technology.
Source: “Playtech and Scientific Games Strike Global Distribution Partnership” . Playtech. July 19, 2021.
