Playtech Joins Up with GVC Holdings to Create Elevation – a Dedicated Live Casino Studio

Playtech Joins Up with GVC Holdings to Create Elevation – a Dedicated Live Casino Studio

Playtech, one of the premier software developers in the iGaming industry, has broken the news of a new project. Namely, they have announced the launch of a…

brand-new studio that will be focused on developing and producing live casino content. A lovechild of the two entities, this new studio is promising to become one of the leading sources of quality live casino services in the future.

Niche Providers for Niche Markets:

Playtech has proven time and time again that it knows how to read the market. This brand’s business sense has served them well so far. The announced launch of the Elevation studio…

…only adds validity to this claim as the industry is slowly shifting more and more attention to the live casino niche.

The new studio will be launched in several stages with the entire process lasting two months at the very least. Both companies will be following each phase of the release with a strong marketing campaign, thus giving their creation a solid chance to hit the ground running.

Services Provided:

As far as specific services go, the new studio will mainly work on Blackjack in the beginning. The idea is to start things off with five Blackjack tables as well as a roulette wheel studio. The future growth of the brand will see more features and services being added to Evolution’s portfolio.

With the end goal of giving the main competitors in this niche a run for their money, Playtech’s team will have their hands full. However, they have proven to be more than capable judging by the overall success of their live casino offerings in Spanish regulated markets. This slot game giant is more than capable of working in a more dynamic, live casino environment.

Shimon Akad, COO of Playtech, said: “As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation. We’ve significantly invested in our Live Casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”

Shay Segev, COO of GVC, said: “Live Casino is one of the major growth areas in the online gambling market, with players looking for a more immersive, entertainment-driven experience. Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results. Playtech’s track record and experience in delivering innovative Live Casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.”

More on the Supplier:

Playtech was founded in 1999 as a gambling software development company with headquarters in the Isle of Man. Over the years, the company grew into a massive content provider in the iGaming industry.

Always remaining at the edge of technological development in the industry, the brand has proven to be one of the more resourceful players in the business.

Source: “Playtech partners with GVC to launch major new Live studio” https://www.playtech.com/news/playtech-partners-gvc-launch-major-new-live-studioPlaytech.November 7, 2019.

Author: Dusan Trifunovic

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