Betsson Group has expanded its continuing venture with internet gaming provider supplier Yggdrasil to incorporate the business's fast growing YG Masters program. According to the deal, the operator will develop and broadcast gaming content using the developer’s GATI technology.
New Opportunities:
GATI is actually an advancement toolkit that makes it possible for studios and video game programmers to employ standardized technological innovation to broadcast games around the globe.
Partners of YG Masters program can create, produce, spread content and find new ways to raise profits and reach markets worldwide by using only one standardized interface.
From the Media:
Ciara Nic Liam, gaming product director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.”
“We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realise desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
Through the GATI technology, YG Masters partners can adopt the interface to cross-sell all titles to any YG franchisee, leading to collaborations on a global scale, aimed at growing revenue streams for multiple parties.”
Stuart McCarthy, head of partner programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.”
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on igaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
About the Brand:
Bettson presents a premium online gaming service available on all major platforms, including mobile and desktop devices. They are powered by more than 2000 titles and 30 software companies, and their portfolio contains casino https://nodepositcasino.org/casinos/ games, poker, scratch cards and sportsbook. The brand uses the latest technologies with the latest security licenses and encrypted software, which results in the highest level of customer experience satisfaction.
Source: “Betsson extends Yggdrasil partnership to YG Masters program”. Yggdrasil Gaming. October 5, 2020.
