Yggdrasil has launched a strategic collaboration with an online marketer Game Lounge to ensure that the core content reaches more audiences.As part of the partnership, Game Lounge will manage the business elements of Yggdrasil's partner site. It contains official information on all of the titles from the well-known provider such as bet ranges, RTP values, maximum payouts, volatility and instructions for the players.
Marketing Expert:
Established in 2015, Game Lounge will leverage its SEO (Search Engine Optimization) expertise to bring Yggdrasil games and content to an even wider audience of gamers. The company currently operates over 150 sites in 13 markets, including Nordic countries, United States, Germany, Japan and the United Kingdom.
This follows an agreement signed earlier this week that Yggdrasil will distribute its Opitbet slot catalog which will receive a portfolio of games including Valley of the Gods 2, Hyperburst and Jackpot Express.
Expanding Capabilities with World Class Sales Team:
Fredrik Elmqvist, CEO of Yggdrasil, said about the partnership:“Our partnership with leading affiliate company Game Lounge will strengthen our affiliate site, Yggdrasil Casino, by expanding our capabilities with a world-class affiliate sales team and SEO talent. We are strong ambassadors in playing to each other’s strengths and this deal demonstrates just that.Our gaming expertise combined with Game Lounge’s lead generation skills will enable us to bring a truly unique asset to the affiliate space, including unique game IP to customers and operators alike.”
Jonas Cederholm, founder of Game Lounge, added: “We are thrilled to partner with such a strong supplier as Yggdrasil and to help them further push their brand and exciting games portfolio. With their unique products and our vast knowledge and access to numerous markets we are certain this will be a successful collaboration benefiting all parties.”
About the Company:
The name and logo of the emerging online casinoprovider, Yggdrasil, comes from Old Norse mythology. The company offers epic and interesting games. Thus, they paid tribute to their namesake in this regard and story of an old tree that is the center of the universe, but while they cannot be viewed in such grandiose terms, they definitely assert themselves as the center of the game's landscape.
Their games can be found everywhere in casinos, and in recent years, the supplier has received several awards for their products.
Source: “Yggdrasil Gaming strikes strategic affiliate partnership with Game Lounge”. Yggdrasil Gaming. November 4, 2020.
