UKGC Gathers Users and Operators

UKGC Gathers Users and Operators

It is widely-known that the gambling industry is on a constant rise, but that doesn’t mean that certain precautions should not be taken.

The UK Gambling Commission thinks of everything, and therefore, they decided to incorporate a helpful method which is going to bring stakeholders together to discuss and study a major industry problem.

Key Details:

This represents a type of workshop with a purpose to find a solution for secure gambling messaging and to decrease and moderate-risk gamblers.

It consists of the following: twelve representatives from several big operators and three Gambling Commission professionals.

The entire point of this project is to make everything concerning gambling far safer for its users.

Furthermore, they want to find different ways in which its messages are sent to consumers. Operators simply want to enhance this process.

What Else?

On a daily basis, they utilize several useful methods and tools that is going to help them improve this, get a proper response from the players and at the same time change what needs to be changed.

It is about uniting operators and customers to talk about various gambling-related topics. Surely, one of the most important revolves around safe gambling messaging.

Furthermore, it was also a good way for these parties to communicate and understand one other. Moreover, this allowed them to share their opinions and experiences and see what both of them can do to improve their cooperation.

Major Learnings From This Project:

Three main things were concluded during this interaction and below you will get more information about each of them:

  • Listening to users and understanding their attitude towards these messages and what they think of the latest methods of communication.
  • Comprehending how these companies communicate with their customers in order to give them more details concerning safer gambling messaging.
  • Analyzing and sharing the best possible practice.

What To Conclude?

All in all, this day was extremely beneficial for both sides. Mutual understanding was present and they also exchanged ideas concerning future actions.

Although we have singled out the most important information about this workshop, you can still find their detailed report where more information is available.

Furthermore, besides it, you can also get informed about their forthcoming plans and projects, as well as read their guidance on customer interaction and the Behavioral Insights Team’s work into reducing risky play in online environments.

Source: “UK Gambling Commission Researches Safer Gambling Messaging” https://europeangaming.eu/portal/press-releases/2019/01/31/37697/uk-gambling-commission-researches-safer-gambling-messaging/European Gaming. February 1, 2019.

Author: Ava Jackuard

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