NetEnt has announced that it has come to an agreement with Blueprint Gaming (BG). This strategic partnership is set to…
…improve NetEnt’s current position in the United Kingdom. BG will offer a variety of their new partner’s games all across their network.
Improving Presence in the UK:
…position to give its latest partner more exposure in this volatile market. NetEnt has recognized the UK regulated markets as one of its key objectives despite all of the upcoming and already realized restrictive measures.
By working with BG, it has found a partner that has an already established distribution network in place. Blueprint’s main thing for a long time has been…
…focusing on domestic markets – an approach that has made them one of the most trusted suppliers in this country. With this deal in place, NetEnt’s content will be offered across a variety of retail gaming machines in bingo halls, pubs, licensed betting offices and even arcades.
Their entire user base will soon have the chance to test out some of the best slot games and other content that the Sweden-headquartered developer has to offer.
Andy Whitworth, Chief Strategy Officer at NetEnt, offered a comment regarding the new deal: “This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”
Matt Cole, Managing Director of Blueprint, also shared a comment: “The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market-leading content.”
The two companies have agreed to launch the first batch of games in the first half of 2020.
NetEnt is one of the premier software providers in the iGaming industry. The company has been founded some 20 years ago with the goal of offering premium gaming solutions to the world’s most prestigious online casino operators.
Needless to say, it has achieved that goal and then some. To this day, they have created 200 top tier games and have expanded the initial team to include over 1000 talented employees all over the world.
Being one of the largest organizations of its kind out there has allowed it to handle over 44.7 billion gaming transactions in 2018 alone. With that said, this company…
…is constantly looking to improve their standing in existing markets and establish a solid footprint in newly-regulated markets.
Source: “New partnership will see Blueprint Gaming supply NetEnt games to players across the UK” https://www.netent.com/en/new-partnership-will-see-blueprint-gaming-supply-netent-group-games-to-players-across-the-uk/. NetEnt. January 28, 2020.Author: Dusan Trifunovic