Microgaming Takes On Rootz as Their New Partner, Agrees to Adopt Their Portfolio

Microgaming Takes On Rootz as Their New Partner, Agrees to Adopt Their Portfolio

Microgaming, one of the leading software providers in the industry, has signed a new content deal with Rootz. As a part of the agreement, Microgaming will open up their…

…entire portfolio of slot games to Rootz, who will implement it across its network of online casinos.

Accessing New User Pools: 

Microgaming has been steadily working to increase its reach across various markets where they already have…

…a presence as well as those where they don’t. The deal with Rootz comes as an extension of that policy. This prominent software provider has obligated itself to open its entire portfolio of slotsto its new partner.

In return, Rootz has agreed to push the new content through its Wildz.com brand, which is a brand-new enterprise started by Rootz in 2019. As such, it is prime real estate for companies such as Microgaming to improve their reach.

With that said, it is in Rootz’ best interest to populate their new online casino with the best possible content available to them. In a way, both parties are getting a…

…great deal out of this partnership.

Both companies have offered statements regarding the new deal:

Lasse Rantala, CEO of Rootz Ltd, has commented: “We are excited to announce that we will be launching with Microgaming through our Wildz.com brand. As Microgaming is one of the longest-standing companies in the iGaming industry, it is important for us that we carry their large selection of games which online casino players know well.”

Jean-Luc Ferriere, CCO of Microgaming, also offered his insight regarding the new partnership: “We are delighted to join forces with Rootz in a deal that will bring our diverse content to their online casino players, who can look forward to an entertaining collection of Microgaming’s most popular and engaging games.”

Microgaming’s content will become available to patrons of Wildz online casino shortly.

About the Operator:

Wildz is a brand-new operation founded in 2019 with the goal of offering intuitive gaming experience to players across different European markets. Despite being…

…one of the youngest casinos on the block, it has already grown considerably. Their collection of games includes titles from top-tier providers such as Relax Gaming and now Microgaming.

About the Brand:

Microgaming is one of the oldest software providers in the industry. The company was founded in the ‘90s and has quickly established its position as one of the…

…leading software development teams in the industry. It is best known for creating the world’s first actualonline casino software back in 1994. They have also managed a similar feat a full decade later when they’ve created the first true mobile casino software.

Today, this company employs a massive team of highly motivated professionals and has offices all over the world. Microgaming has risen to become an authority in the world of slot games as well as complete…

…content management solutions. On top of that, they have a massive network of partnered 3rd party software providers that ensure new and engaging content is constantly available.

Source: “Microgaming welcomes Rootz Ltd to its growing network of operators” https://www.microgaming.co.uk/News/Microgaming-welcomes-Rootz-to-its-network-of-operatorsMicrogaming. August 29, 2019. 

Author: Dusan Trifunovic