In their early days, 2013-established supplier, Yggdrasil, was considered “an underdog among the giants,” however, they managed to change that and become one of the leading corporations in this industry.
These days they are making dealerships with other prosperous companies that will help them grow even more. Let’s see who their latest partner is...
A Major Unification:
After this agreement, 888 Casino will gain access to Yggdrasil’s enriched portfolio of video slots, including some of the best ones, such as Cazino Cosmos, Viking series and the newest one called Champions of Rome.
Furthermore, their games are already available in the United Kingdom and Denmark and soon Swedes will get the opportunity to enjoy them too!
Yggdrasil CEO, Fredrik Elmqvist, commented on this collaboration by stating:
“Going live with 888 is an exciting deal and expands the reach of our games portfolio in several regulated markets. 888 is one of the market-leaders in online gaming and we are thrilled that they are now offering our games to their players.”
Guy Cohen, SVP of B2C at 888 Holdings added:
“Product excellence is our top priority at 888 Casino. We want to offer the user the best possible experience with the highest-quality gaming content on the market. As an innovative provider of online casino games, we are excited to boost our portfolio of games with top-notch Yggdrasil titles. Our players will be delighted with these new games.”
4ThePlayer.com A New Addition To Their Portfolio:
This month they announced that an independent studio will become part of their Yggdrasil Game Server Masters programme and that it will continue to make games while collaborating with other providers that have also joined this platform.
Furthermore, this means that their games will be accessible to the company’s operator partners. This collaboration showcased to the brand how profitable their programme could potentially be, hence, they came to a decision to continue cooperating with other companies and who knows, possibly even become a world-wide publisher.
Moreover, this contract will enable this studio to get access to BOOST, Yggdrasil’s collection of proprietary in-game promotional tools.
Andrew Porter, CEO, 4ThePlayer.com commented:
“We are delighted to partner with Yggdrasil, a company whose approach to high-quality innovative content very much compliments our own.
Their platform tools are some of the most advanced and most utilised by operators. We look forward to innovating together to deliver the best player experiences and operator promotions.”
Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, added:
“By having 4ThePlayer.com join the YGS Masters Programme we can offer our partners exclusive and unique content from one of the leading independent game studios.
The industry experience that the 4ThePlayer management team has is invaluable and, with a focus on quality over quantity, we are confident the games they create will be highly appreciated by operators and players alike.”
Source: “Yggdrasil Goes Live With 888” https://europeangaming.eu/portal/press-releases/2019/02/28/39945/yggdrasil-goes-live-with-888/European Gaming. February 28, 2019.
“4ThePlayer.com Latest Addition To YGS Masters Portfolio” https://yggdrasilgaming.com/news/4theplayer/. Yggdrasil Gaming. February 28, 2019.
