SYNOT Games has signed a content deal with Betsafe.lt and added them to their growing network of distributors. The new deal will introduce the developer’s content…
…to a new group of users in new markets.
Exploring New Markets:
SYNOT has been working hard on expanding their distribution network with new partners. One of the latest additions to their partner portfolio is Betsafe.lt. Being a part of Swedish Betsson Group, the operator is one of the fastest growing in Lithuania, and one of the larger partners in the entire Baltic region. Fans of SYNOT and patrons of Betsafe.lt will…
… have the opportunity to try out some of the best of the developer’s titles available. Slot games such as Book of Secrets, REspin Joker, Mysterious Atlantis will make a debut in this market as soon as the deal is complete.
Martina Hrabinská, CCO of SYNOT, commented on the deal, saying: “We are thrilled to continue to showcase our games to Lithuanian players. We are proud to have launched Betsafe.lt as the first Betsson brand and solidify our position on the Baltic iGaming market. We are excited to achieve nothing but great results from this cooperation.”
Kaido Ulejev, Commercial Director CEECA of Betsson Group also offered an insight into the new partnership: “Our strategy is to be a leading brand in the market with the best portfolio and the highest quality of games. Cooperation with SYNOT Games is a perfect fit here,”
Turbulent Year for Betsson:
After experiencing a slight drop in revenue due to fluctuating regulations in the Nordic region, Betsson has been trying to regroup and find new ways to appease the iGaming industry. The company has recently acquired rights to offer Slingo – a game that is bringing diversity to the classic online casino offering.
One of the ways this company has been looking to improve its position in various markets is by signing up top tier providers and adding them to their portfolio. The deal with SYNOT fits this policy.
About the Developer:
SYNOT is a software provider specialized in producing innovative games meant to bring players a fresh take on slots. Founded by a team of iGaming enthusiasts who are passionate about gaming in general, this company has been striving to achieve the title of a top-level provider in a very competitive industry. Considering the number of tier-one partners in their distribution network, it is fair to say that they have achieved that goal.
With 27 years of experience, the team behind the supplier is in a unique position to offer complete service packages to both online and land-based operations. On top of that, its games are easy to integrate thanks to their back-office solutions that make their games easy to implement into all kinds of platforms. Fans of the supplier can experience their content on multiple devices in a number of different languages.
Source: Narayan, Niji. “SYNOT Games Signs a Deal with Betsafe.lt” https://europeangaming.eu/portal/latest-news/2019/10/03/55647/synot-games-signs-a-deal-with-betsafe-lt/. European Gaming. October 3, 2019.
