EveryMatrix’s CasinoEngine announced a milestone arrangement with Flutter Entertainment, the UK-listed company which operates a spectrum of well-known brands. CasinoEngine Direct solution has been selected as a partner of great importance as it has the needed capacity to meet FE’s stringent demands for a unified experience designed for international clients.
As the deal determines, Flutter will be allowed to take advantage of an extensive collection of market-specific gaming suppliers, via a single integration. The upgraded range of services and products will be available to their gigantic community of clients, which gathers more than 6 million players from every corner of the world.
Joining Forces to Expand Faster:
CasinoEngine Direct solution which at the time being encompasses a massive collection of over 8,000 games across 140+ game suppliers, acts as an integration layer between the operator and casino vendor.
This way the integration process is significantly simplified…
…enabling operators to enter newly-regulated markets faster and distribute the most relevant country-specific content for their audiences. That and the fact that they are compliant with Flutter’s stringent rules for user experience and responsible gaming is why they were chosen as the ideal partner to push the business towards further success.
Commenting on the coalition, Paddy Power Betfair’s Commercial Product Manager Jack Dinan declared:
“We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who has impressed us with their experience, professionalism, and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”
Unified and Enhanced Experience:
As a small reminder, EveryMatrix has recently announced the successful completion of the technical assessment of its flagship product CasinoEngine in Spain.
This is the country to break the ice regarding the partnership with Flutter…
…and the entire group of Flutter-powered partners will benefit from the deal. Those include popular operators such as Sportsbet, FanDuel, TVG, Adjarabet, Paddy Power, and Betfair.
Group Chief Commercial Officer of EveryMatrix Stian Hornsletten commented on the alignment as follows:
“Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window. CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.”
Entering Spain, Exiting Denmark and the UK:
EM has recently decided to shut down four online establishments in Denmark and switch focus to B2B operations.
The same scenario occurred with the UK…
…following the suspension from the commission which stated that some of their activities were not compliant. In both cases, the company will continue to provide a fully licensed and reliable platform, along with a spectrum of software solutions to certified Danish, that is UK operators.
SOURCE: “Flutter Entertainment to enhance gaming portfolio in regulated markets with CasinoEngine” https://everymatrix.com/flutter-entertainment-to-enhance-gaming-portfolio-in-regulated-markets-with-casinoengine/. Every Matrix. December 17, 2019.
