Making a significant decision to shut down four of its brands that distribute services in the online market of Denmark, EveryMatrix will no longer have white label operations in that territory. As a result, www.victoriamilan.dk, www.jetbull.dk, www.casinohouse.dk, and www.777.dk, will be closed.
Despite this move, the company plans to continue providing a fully licensed and reliable platform, along with a spectrum of software solutions to certified Danish operators. The scenario is more or less similar to the one regarding the UK market in September this year, when the Commission decided to suspend EM’s B2C operations.
Prioritizing B2B
EM’s white label operations brought company plenty of financial success and benefits, as well as numerous agreements with various operators.
The decision to halt their white-label operations in Denmark…
…comes as a company’s refocusing on B2B businesses. They are strongly determined to strengthen its position as a market leader in the B2B sphere, committing in full to crafting specialized solutions in this field.
The company’s B2B solutions are designed to assist their clients to develop new ideas and concepts and provide consumers with top-quality experience. EM delivers an extensive range of modular and API driven product suite for the casino, sports betting, payments, and affiliate/agent management.
Suspension from UKGC
In September this year, the UKGC decided to halt the EM’s B2C operations in the market. As far as the Commission’s review stated, some of the operator’s activities were seen as non-compliant which is why it no longer has approval for Remote Betting and Casino in the UK.
As a part of their efforts to revise their compliance policy…
…they joined forces with beBettor. The partnership will enable them to solve the problem using a tailored approach, which means checking punters’ affordability and their actions, using the data provided by the consumers.
Expanding the List of Partners:
October brought EM strategic deal with Pocket Games Soft (PG SOFT), giving the young brand an excellent opportunity to build its reputation and become available to an extensive range of consumers.
The agreement sees PG’s content integrated onto the company’s CasinoEngine platform…
…which is at the time being one of the most massive content aggregation platforms. Gathering an impressive number of more than 140 content developers, the rich and well-equipped platform is home to more than 8,000 releases.
The list of brands they inked deals includes Skywind Group, Adjarabet, Dafabet, Dragonara Casino, Play Frank, Tipico and many more.
Conquering Terra Incognita:
Deciding to try their chances with game development, EM opened their very own games studio Spearhead. The expansion of their business field resulted from acquiring Gaming Innovation Group’s (GiG) studios in Spain. The new studio will operate as a direct subsidiary of EveryMatrix and will be in charge of every aspect regarding content development.
SOURCE: “EveryMatrix withdraws from the white label space in Denmark” https://everymatrix.com/everymatrix-withdraws-from-the-white-label-space-in-denmark/. EveryMatrix. December 6, 2019.
