Slot Provider Microgaming Goes Live with GVC, Signs a New Content Deal

One of the industry’s premier slot game providers, Microgaming, has signed a content deal with GVC – a Ladbrokes, Coral, and Bwin operator.

Per the newly signed agreement, the leading developer will be supplying their partner with a number of casino games as well as other content.

Building on Existing Cooperation:

Microgaming has been working with GVC since 2016. The two companies have signed the initial content deal back then, agreeing to supply several of GVC’s brands with new content. Since that initial deal…

…was deemed to be a complete success, the two entities have decided to expand their cooperation to include more brands. Namely, Microgaming has so far only worked with GVC’s Bwin, Partycasino and Partypoker brands.

With this new content deal in place, this cooperation will be expanded to include Coral, Gala Bingo, Gala Casino, Ladbrokes and Betdaq.

Microgaming will start supplying these brands over the course of a year. Patrons of its partner’s newly added brands will have the chance….

….to try out some of the developer’s most popular slot games. Additionally, they will also have the chance to experience some of the 3rd party slots that are being developed exclusively for the Isle of Man-based provider.

Continuous Evolution:

Obdulio Bacarese, Director of Commercial Management at GVC, offered his comment regarding the new deal and what it means for his company: “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming. Microgaming’s immense experience, reputation, and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”

Andrew Clucas, Chief Operating Officer at Microgaming, also commented on the new deal: “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”

More on the Supplier:

Microgaming is one of the oldest software developers in the industry. The company was founded in the early ‘90s with the goal of spearheading the development of iGaming technologies. Ever since then, it has been at the forefront of technological advancement.

It invented the first online casino software back in the ‘90s. It has achieved a similar breakthrough only 10 years later when this company launched the world’s first mobile gaming software. Today, it has grown into a massive entity…

…that has offices all over the world and offers a massive portfolio of slots and other gaming content. On top of that, it runs a large network of 3rd party software providers who are independent but produce games exclusively for this giant.

Source: “Microgaming agrees new content supply deal with GVC Holdings PLC” https://www.microgaming.co.uk/News/Microgaming-agrees-new-content-supply-deal-with-GVC-Holdings-PLC. Microgaming.January 30, 2020.