Microgaming Sings a Content Deal with Svenska Spel, Reinforces Position in Sweden

Microgaming Sings a Content Deal with Svenska Spel, Reinforces Position in Sweden

Microgaming, one of the most popular software providers in the iGaming industry, has announced a partnership deal with Svenska Spel.

By adding this Swedish giant to its list of distributors, Microgaming has taken a large step towards reinforcing its position in key European regulated markets.

Reinforcing the Nordic Front:

Microgaming has a solid presence in Sweden. However, the company has made efforts to further improve its standing in this key European regulated market. As a result of that effort, they have…

…singed a content deal with Svenska Spel Sport & Casino. Svenska Spel is a nationally owned company that runs one of the largest lottery, casino, and sports betting operations in this country.

By adding such a powerful ally to its ranks, the developer has opened a door to a massive new pool of users that have previously eluded this popular provider.

On the other hand, Svenska Spel will finally gain access to what is arguably one of the most prolific gaming portfolios in the industry today. They will add the entirety of the supplier’s popular slot games to its offer. These include…

…absolute hits such as Game of Thrones, Lara Croft Temples and Tombs, plus a wide range of original Microgaming releases such as the Book of Oz and Agent Jane Blonde Returns.

Strategic Move:

Andrew Clucas, Chief Operating Officer at Microgaming, shared his thoughts on the new deal: “Svenska Spel Sport & Casino is a tremendous addition to our sizeable customer base in this key strategic market. We are pleased to welcome them to the Microgaming family and look forward to working with them closely after a successful integration.”

Jonas Nygren, VP casino of Svenska Spel Sport & Casino, also commented on the new partnership: “Microgaming is renowned for its portfolio of high quality, innovative content, and we are delighted to collaborate with them. The addition of Microgamings catalogue of entertaining games will enhance the overall gameplay experience for our players.”

About the Developer:

Microgaming is one of the largest and oldest software providers in the iGaming industry. Founded in the early ‘90s, the company has been at the very edge of technological development when it comes to…

…online gambling. It is credited with delivering the world’s first online casino software back in the mid-'90s. Only a decade later, this same company introduced the world’s first mobile casino software.

Ever since then, the team behind this brand grew to include over 1000 employees all over the globe. The company currently offers one of the most extensive slot game portfolios on the market. On top of that, they are working closely with…

…a number of 3rd party providers who are creating and publishing exclusive titles for this company.

Source: “Microgaming’s content live with Svenska Spel Sport & Casino in Sweden” https://www.microgaming.co.uk/News/Microgamings-content-live-with-Svenska-Spel-Sport-and-Casino-in-SwedenMicrogaming.February 13, 2020.

Author: Dusan Trifunovic

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