Red Rake Gaming, a Spain-based online casino games developer, broke the news of a new partnership between them and Betclic.
Even though they have been in the business of making online slots games since 2011, Red Rake has only recently started establishing their presence in the B2B niche.
This partnership comes as a result of these efforts…
…and promises to propel this software provider into new markets, opening their products to untapped user pools.
New Markets and User Pools:
As a part of the agreement, Red has opened up their entire portfolio to the new operator. It is arguable that the timing of the deal works perfectly for both parties.
The Spanish developer has just started to reap the fruits of their recent titles which became a massive hit. In effect, they are getting a user base boost towards the already successful titles…
… while Betclic is receiving a hot ticket item.
Betclic’s Francois Dogon, Casino Games Specialist, added that the company is looking forward to working with their new partners. He further added that the new partnership promises to provide them with:
“…access to a variety of leading games content that we think brings an element of quality to our Casino offer.”
Red Rake Managing Director, Nick Barr, shares a similar sentiment:
“We are pleased to welcome the Betclic Group to our family and that the operator’s brands have been offering players the best of breed in products and it is terrific to see Red Rake Gaming in this category.”
Aggressive Expansion and Acquisition of New Markets:
The news of the Betclic partnership comes on the heels of another similar partnership deal Red signed a few days ago. That, along with their successful exhibit in G2E Asia confirms the reports that…
… this company is looking to enter multiple new online casino markets simultaneously.
The Betclic deal opens up the entire Portuguese market for them. However, this isn’t the only entity operating in this market that they are working with.
Earlier this year, they have managed to debut their software in Portugal through Bet Entertainment Technologies.
Further, they signed a deal with NoviBet earlier this month, which gives them access to most of the UK and Greek markets.
It is also worth mentioning that Red managed to obtain a license from the Malta Gaming Authority earlier this year, thus further confirming their new global expansion plans.
About the Developer:
Founded in 2011, Red Rake has been designing and publishing online casino games right from the start. Operating a 40+ team of dedicated employees, this company made a move onto real money casino operators in 2015.
Since then, they have been experiencing linear growth and promise to continue doing so in the foreseeable future. Today, this company is one of the most active and popular B2B software providers in the industry.
Source: “Betclic launch the full Red Rake Gaming’s portfolio” https://www.redrakegaming.com/new/betclic-launch-the-full-red-rake-gamingrs-portfolio/. Red Rake Gaming. June 25, 2019.
Comment: Red Rake is definitely making serious moves this year with these deals.
