Playtech, the world's ultimate gaming company, is announcing a five-year contract extension with Rank Group, to deliver its Bingo platform.The deal follows a similar expansion of Rank's casino deal with the developer and a new arrangement to launch a poker platform, with a result that several essential products from both brands are supported by the transition to their own platform.Bingo's new offering includes Rank's Mecca Bingo, Kitty Bingo and Lucky Pants. Its partner will continue to develop content for Rank, providing Mecca, Kitty Bingo and Lucky Pants.
Key Milestone:
Angus Nisbet, Director of Digital Bingo at Playtech, said: “Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering casino services.We’re proud to be providing the technology and content behind all three of Rank’s core verticals, and look forward to continuing to build on our partnership over the next five years. With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”
James Boord, CMO at Rank, added:“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider,”
More on the Brand:
Playtech was founded in 1999 and since its first steps, it has grown into a major player in the online casino market. The United Kingdom-based company operates under the UK Gambling Commission. It recently developed Ash Gaming along with other small businesses and released its bingo platform- Virtue Fusion. The brand has developed a comprehensive suite of casino software, delivering casino providers with everything it needs to run its own casino.
Source: “The Rank Group Plc signs five-year extension with Playtech to support growth and new brands” . Playtech. October 27, 2020.
