In the realm of sports betting, 10bet has emerged as a prominent player in the UK market for over twenty years. In a development announced in June 2023, the brand has chosen Playtech as its provider for sportsbook operations within the UK. This partnership, characterized by innovation and success is now expanding its reach to Sweden. Here, Swedish betting enthusiasts will have access to Playtech’s Sportsbook featuring real time updates, comprehensive analytics, and detailed statistical insights, all designed to deliver a betting experience!
Strategic Partnership
The integration of Playtech’s Sportsbook into 10bet’s platform has been truly transformative resulting in an increase in turnover since its launch. This strategic partnership has propelled 10bet to achieve a 33.5% revenue growth this year with improved profit margins at 9.65%. These accomplishments highlight the effectiveness of the developer’s Sportsbook in navigating the complexities of an established market. Emphasize the potential for this partnership to reshape the sports betting landscape.
When considering this extended collaboration between the two brands, it is evident that they are not merely leveraging their legacies or market leadership alone. They are creating a future where the betting experience becomes engaging and tailored to players preferences, while always adapting and establishing a benchmark for exceptional quality in Sweden and beyond.
More on the Developer
Playtech, founded in Tartu, Estonia in 1999 set out on a mission to lead advancements within the gambling industry. It was in 2001 that the brand introduced its casino product and established its initial agreement with an online gambling platform, laying the groundwork for a revolutionary transformation within the casino games sector.
The introduction of the supplier’s offerings marked the start of an era characterized by innovation including the emergence of live casino experiences and progressive jackpot slots. Nowadays, the brand is widely recognized as a leading name in the UK gambling industry holding a share in the supply of casino software games. Its influence extends to markets like Spain, Finland, Poland, Italy, Romania, and Ukraine among others. The presence of games in both physical casinos has solidified its reputation as a respected and trusted brand in the world of gambling!
Sergey Harutyunyan, VP of Sales and Customer Development at Playtech: “It’s fantastic to see the impact Playtech’s Sportsbook is having for both 10bet and its players. 10bet has established itself as a reliable and trustworthy online platform, dedicated to delivering a fun and secure environment for its players”.
Yuval Klein, 10bet Spokesperson: “We are truly amazed by the results we're getting so far with the Playtech Sportsbook. It was one of the most successful bets we've made in recent years.”
Source: “Playtech and 10bet’s Partnership Expands into the Swedish Market”. Playtech. February 1, 2024.
