Playtech Amplifies Its Footprint in the UK and Sweden

Ivan Stefanovic , Jul 04, 2024 11:20
Playtech Amplifies Its Footprint in the UK and Sweden

In an age where the iGaming market thrives, Playtech, a well-established gambling software developer, has carved a significant expansion in the vibrant British and Swedish markets. This leap forward stems from a fruitful partnership with 10Bet, a rapidly evolving online sports betting brand.

Fresh Opportunities

Playtech, a London-based titan in the industry, will now stand as the exclusive software provider for 10Bet in the UK. Additionally, it marks the supplier’s groundbreaking venture into Sweden's iGaming industry. This first-time offering includes a bouquet of licensed product, platform, and information management innovations.

This recent partnership serves as a monumental achievement for both brands. Furthermore, it boosts Playtech's escalating reputation as the preferred partner for premier online sportsbook operators.

A Legacy of Gaming Excellence

Since its inception in 1999, Playtech has disseminated a vast array of iGaming software, management services, and games to partner operators across more than 30 global jurisdictions. Adding another feather to its cap, it was recently accredited with a business-to-business (B2B) supplier license by Sweden's Spelinspektionen gambling regulator.

Continuous Innovation

10Bet, under the aegis of Ocean Star Limited, has been hailed as a leading betting platform. It has consistently upheld a top-tier quality, earning a reputation for its ceaseless innovation and captivating features. The alliance with Playtech underscores its commitment to offering unparalleled gaming experiences.

The potential for future collaborations seems infinite, opening up a world of endless opportunities in the vibrant iGaming market. The alliance embodies the shared ambition of both entities, setting the stage for what could become a game-changing saga in the online gaming industry.

Shimon Akad, COO at Playtech:"We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet.”

Yuval Klein, 10bet Spokesperson:“Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting.”

Source: Playtech and 10bet partner in UK and Sweden”. Playtech. June 2023.

 

Author: Ivan Stefanovic

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