Playtech has entered into an alliance with AMC Networks, which will give the gaming technology company absolute rights for the global distribution of a series of branded online gaming titles. For the developer, this is a crucial agreement, and this is a key part of their global branded content strategy. As part of the collaboration with multiple titles, the supplier will create and broadcast online games based on a number of successful movies and TV series, including the massively popular The Walking Dead from AMC and WE’s Bridezillas, and the Marriage Boot Camp franchise.
Mutual Benefits:
AMC Networks is privileged to work with one of the most leading brands in the iGaming industry and Playtech will benefit significantly from this collaboration as it meets a strategic goal!
Shimon Akad, Chief Operating Officer at Playtech, said: “We are honored to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”
Clayton Neuman, VP of Games at AMC Networks, comments: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”
More on the London-based Provider:
Playtech was established in 1999 and since then, the company continues to be a major player in the global gaming software market. The brand is constantly increasing its influence in the industry as it offers gamers the most innovative titles. It offers games with great video quality and its titles are always equipped with amazing features. The developer team creates games with the latest technology and all titles can be played on PC and mobile devices which significantly improves user experience. Its gaming platform has lot of advantages. For example, players can wager on any version of its games using only one-time login information. The company has established itself in the market by providing not only a wide range of high-quality slots, but delivering cross-platform management services and specialized tools. With these tools, the gaming website provides its customers with enhanced casino experiences so that players continue to wager their money through the casino platform.
Source: “Playtech and AMC Networks Announce Multi-Title Gaming Partnership”. Playtech. June 14, 2021.
