Microgaming Signs a Deal With BGO and Now Offers Most of Their Portfolio Through This Operator’s Network

Microgaming, one of the most active casino game developers from the Isle of Man, has entered a beneficial partnership with BGO Entertainment. This operator running off of a license from Alderney…

…now offers a wide array of Microgaming titles through their platforms!

Such a move wouldn’t be the first for BGO entertainment. Since they were established back in 2012, this company from Guernsey followed a somewhat aggressive acquisition policy.

As a result, they have expanded their portfolio with various casinos and brands that have…

… allowed the parent company to establish a foothold in European markets – a feat that requires navigating strict regulations.

A Deal That Benefits Both Sides:

One of BGO Entertainment’s main strategic goals is to bring their expanding user base more quality content.

Andy Dymock, product director at BGO, further expands on this subject:

“Expanding our offering to include Microgaming’s impressive portfolio of content demonstrates our commitment to providing our players with the greatest gaming experiences across our multiple skins.”

So far, the deal is steadily moving towards reaching specified goals and target quotas. Dymock is confident that their new partner will have no issues integrating into their network stating that:

“As a result of the link-up BGO has gained access to a selection of Microgaming’s portfolio, with the tailored software solution set to provide BGO players with the opportunity to enjoy some of the software supplier’s most entertaining casino games, which it hopes will provide an engaging gaming experience.”

Leadership Changes and New Directions for Microgaming:

By completing this link-up, they have also given Microgaming a viable way of reaching new markets and tapping into new user pools.

This software studio has also released a statement through their chief commercial officer, Jean-Luc Ferreire:

 “BGO have a well-established presence in the industry, and we are thrilled to extend our offering on their platform to enhance their existing portfolio and provide their players with the ultimate gaming experience.”

This deal comes after leadership changes in the higher echelons of this company. Whether or not a partnership with BGO comes as a direct consequence of said changes is currently in the realm of pure speculation.

What we do know is that new additions to their team include heavy hitters like Leon Thomas – a person with plenty of experience in the industry.

With new markets at their disposal, we might see this software provider taking a more assertive stance when it comes to market shares in both online slot and bingo niches.

Who is BGO Entertainment?

The company serves as a privately-owned gaming brand that is establishing its presence in European markets. From the moment it went live in 2012, it has started acquiring different entities in the industry. Today, it continues to expand its family, sometimes through acquisitions but often times through deals like this most recent one.

With such an upward trend, we will likely see this company grow in size both laterally and vertically. This is good news for their growing user base as the quality of content promises to keep rising.

Source: “Microgaming’s premium games now available on BGO platform” https://www.microgaming.co.uk/News/Microgamings-games-now-available-on-BGO-platform. Microgaming. June 25, 2019.

Comment: This deal could mean more Microgaming titles in the future. Some of my all time favs are come from their arsenal.