Casumo has broken the news of a partnership between them and FAST TRACK – a company focused on offering management solutions to the iGaming industry.
This news comes as no surprise considering that Casumo has been experiencing considerable growth recently, both in user base and slot content among other things. Their decision to establish a partnership with FAST TRACK …
… comes as a logical next step for this company. They have realized early on that growth requires optimization on the front end of their business.
Their main focus now is to enhance their player’s user experience and increase both acquisition and retention of new users.
Custom-Tailored Solutions:
One of the facts we know about this deal is that FAST TRACK has agreed to deliver custom-tailored solutions to Casumo. Such services go hand in hand with this company’s previous track record.
They are known for creating bespoke platforms for their clients – something this online casino will definitely need going forward.
Ludovic Diler, Player-Engagement Lead at the site, offered his insight on the matter:
“We have been looking for a CRM platform tailored to our approach of retention, but also to taking into consideration the specificity of our industry. We believe FAST TRACK is the only company sharing our vision of player engagement and how we should take care of our players.”
It is speculated that the casino’s current platform is lacking the necessary tools to handle their recent growth. Diler further adds:
“We want the customers to decide how and when we should engage with them using smarter data models, greater automation and advanced churn prevention AI. FAST TRACK CRM can deliver in all aspects and we are eager to leverage the added capabilities it offers.”
Eagerness On Both Sides of the Table:
FAST TRACK is greatly benefiting from this deal as well. Their interest goes beyond the monetary realm. One of the more important aspects of their strategy is getting to top tier casinos …
… which is exactly what they have achieved with Casumo. That said, this company has already signed a similar deal with Twin in the past.
Simon Lidzén, CEO and Co-Founder of FAST TRACK stated that, “Working with operators like Casumo is a fantastic opportunity for us to demonstrate how much our platform can do.”
It’s fair to say that such a high-tier casino will allow Lidzén’s team to showcase what they are capable of, which may attract other clients in the future.
“Casumo is a thought leader amongst online casinos and has some very interesting ideas about how they can use FAST TRACK CRM to their advantage. I am sure that further empowering their team with increased automation and real-time engagements will bring about some really exciting moments for players.”
It is unknown what kind of timeframe was agreed upon between both parties. If Casumo’s growth is any indicator, we’ll see the implementation of their custom solutions sooner rather than later. With the new system in place…
… it is only reasonable to expect this already massive casino to grow even further. We will be hearing more about them for sure.
Source: Miller, George. “Casumo Partners with FAST TRACK” https://europeangaming.eu/portal/press-releases/2019/06/26/49183/casumo-partners-with-fast-track/. European Gaming. June 26, 2019.
Comment: This is great news for Casumo! Let’s hope Fast Track delivers on this deal!
