Casumo has announced that it has officially completed the acquisition process of CasinoSecret – one of the fastest-growing online casino brands in the industry. The newly added casino is promising to open the online venue to a whole new world of players in key regulated markets around the world.
Chasing Innovation:
This news comes at the heels of a…
…prior acquisition deal when Casumo bought 40% of the CasinoSecret brand. The initial deal was signed near the end of 2019 and has allowed the two companies to formally get to know each other and grow together.
That brief cooperation…
…has prompted the brass over at the online venue to look into acquiring the rest of the brand later on, which has now happened. The interest in CasinoSecret stems from this operator’s innovative approach to client acquisition and retention.
They’ve been operating since 2018 when this casino was officially founded. It didn’t take long for both the team and the brand to grow, building a solid portfolio of slot games and other gaming content.
Today, CasinoSecret is one of the fastest-growing operators in the industry.
Thoughts on the Acquisition:
Shelly Suter-Hadad, Chief Executive Officer of Casumo, offered a comment regarding the new acquisition: “We have developed an ambitious and exciting collaboration with the team at CasinoSecret, which made the merger a clear next step from all perspectives. The acquisition will enable us to further leverage the strong synergies and shared direction of both businesses while taking our group portfolio to the next level.”
Nadir Ounissi, Chief Executive Officer at CasinoSecret, also commented on the new deal and offered an insight into future plans: “Our ongoing drive to deliver the best online casino experience through innovation and high local relevance fits Casumo’s mission well,” “Together we now open new doors to shared expertise and exciting opportunities across the brands.”
About the Operator:
Casumo is a Malta-based iGaming company that is specialized in mobile-first games. The brand was founded in 2012 and has since made a name for itself by…
…creating fun and innovative online casino games as well as sportsbook games. The site is all about pushing the limits of technology, introducing new and revolutionary features, game models, and other services that tend to directly impact players' experience for the better.
Over the years, it has become a well-respected name in the industry, growing to a point where it can serve a wide range of B2B partners all over the world. The addition of CasinoSecret will only add to this already impressive company’s portfolio.
Source: Miller, George. “Casumo acquires CasinoSecret”. European Gaming. August 19, 2020.
