Malta-based operator, Betsson Group, has struck a deal with Incentive Games to deliver a range of games to launch under its Betsafe brand in Kenya. The Edinburgh-based British game provider, Incentive, created more than a few brands that operate across the African market. They deliver games that attract and engage more customers with their offer of virtual and various jackpot products. Also, their products have been recognized to be effective tools for customer acquisition and retention, as they developed games specifically for markets where the cost of mobile data can be a major obstacle for players. Betsson Casino software is of the highest quality and it becomes apparent when players start playing and placing the bets. The website is well structured and user friendly, providing players easy access to casino products such as live casino, poker, sports betting, games, scratch cards, bingo. The casino lobby is complemented with games from the most famous casino providers in the world such as NetEnt and Microgaming.
Media Comments:
John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”
Ciara Nic Liam, Product Director at Betsson Group, added: “Africa is a new region for Betsson and we see its potential as one of the fastest growing online sports betting regions in the world. As with other regions, we are taking a localised approached to the Kenyan market.To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”
About Betsson Group:
The premium online gaming service that has a history and experience that spans over 50 years in the industry. The multi-awarded company is backed by over 2000 titles and 30 software companies, and the brand uses the latest technology with the latest security licenses and encryption software to ensure the highest levels of customer satisfaction. Its platform is heaven for slot fans, where they can find some of the most popular titles such as Mega Moolah, Mega Fortune, Hall of Gods and many others.
Source:“Incentive Games Signs Partnership With Betsson Group To Provide A Suite Of Games To Its Betsafe Brand In Africa”. European Gaming. January 6, 2021.
