Betsson Group, Malta-based provider, started a partnership with the world's fastest-growing customer service, analytics and engineering company, LeanConvert. They are known for helping the world's leading brands to optimize their website and deliver impressive customer experience. They will use its tools to improve Betsson's conversion rate services, as well as an overviewing of the gambling operator's strategy. The engineering company,based in the United Kingdom, is a completely independent platform, and this allows fully conceptual designs and tailor-made solutions that best suit business requirements.The provider works with over 20 brands in 16 jurisdictions and this fact demonstrates the importance of this provider in the industry. This deal will help them to strengthen its commitment to the deliver best user experience and to engage more players on their platform.
Official Comments:
Tim Axon, Managing Director of LeanConvert, said: “Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.Now is a crucial time for taking things a step further than ‘digital transformation’. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.When it comes to the new compliance regulations, you can optimise for player safety and conversion at the same time. It’s not necessarily an inverse relationship. It’s an opportunity to strengthen your personalisation and segmentation strategy.Investing in personalisation is a safe bet for ROI, if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”
Ciara Nic Liam, Commercial Director, Gaming Betsson Group, added: “2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole.Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position, but ultimately make Betsson even more robust for the future.”
About the Group:
Betsson is a premium online gaming service available on all major platforms including mobile and desktop. It is supported by over 2000 titles and 30 software companies, and its portfolio includes casino games, poker, scratch cards and sports betting solutions. The brand uses the latest technology with the latest security licenses and encryption software to ensure the highest levels of customer satisfaction.
Source:“LeanConvert signs partnership with Betsson Group”. European Gaming. January 25, 2021.
