Playtech has partnered with the young technology provider Gift & Go in an agreement that will see the latter integrated onto the company's new platform. According to the deal, the supplier will be able to simplify its gift and promotion system by integrating it into Gift & Go's software. The latter connects Amazon Business's catalog to allow the provider to offer customers items and awards.
Another Important Step
The collaboration follows a previous link-up with Leap Gaming, which saw the gaming technology provider supply its virtual sports and online casino content. The partnership between Playtech and Leap Gaming is praised as "another important step" in the company's growth strategy, allowing it to expand its presence in a variety of regulated sectors.
Joe Hall, co-founder of Gift & Go said:“We’re excited to offer our best-in-class software to Playtech, supplying the gifting and rewards technology that will help Playtech deliver exceptional service to their customers, who are some of the world’s biggest brands. We’re thrilled the team at Playtech recognizes our commitment to outstanding technology, and we’re looking forward to working with them on their incentive marketing plans.”
Trevor Westacott, VP of Marketing at Playtech, commented:“The technology and service offered by Gift & Go has been hugely successful in cutting down operational and logistical difficulties for our marketing teams. We look forward to working with the team at Gift & Go to offer the best solution in customer retention and rewards”
About the Brand:
In 1999, Playtech, an online casino business from the United Kingdom, entered the iGaming industry and has since become one of the world's largest gaming companies. By delivering the most sophisticated and engrossing games, this company has established itself as a leader among online casinos in the industry. It offers top quality with great features which can be played on PC and mobile devices as well. The firm has a wide range of games, but also provides cross-platform management services and specialized tools that are only available on its platform. With these tools, the website offers its customers higher casino experiences so players can stay with them and continue to bet through the casino platform. This brand has gained a global reputation and credibility in the gaming market, and they are a major force in the competitive industry.
Source: “Playtech Joins The Gift & Go Platform”. European Gaming. February 10, 2022.
