Estonia-based platform, Relax Gaming, went on a mission to plant their roots in other parts of the world by collaborating with leader in platform development, SoftGamings.
Gaining New Users:
Their primary goal is to attract more players by suppling their content to SoftGamings consumers.
This newest contract will empower SG’s huge list of clients to enter Relax Gaming’s portfolio of in-house and Silver Bullet partner content.
In the meantime, Relax created slot machines, including some of their most popular titles such as The Great Pigsby, Erik the Red, which will be accessible through the platform of their brand-new partner, as well as products from Relax’s Silver Bullet partners, including Dice Lab, Kalamba Games and STHLMGAMING.
Mutual Satisfaction:
It’s not hard to see that both firms are very proud of this partnership. Daniel Eskola, Relax CEO, commented:
“Across more than a decade of experience SoftGamings has demonstrated its expertise in optimising reach and the quality of its technical execution.
We are very pleased to now be rolling out our games in line with our vision to rapidly expand our global distribution. This deal is testament to the growing industry recognition a hassle-free route to market with quality content provides.”
Irina Sazonova, Director of Partnerships at SoftGamings showed the same amount of respect by saying:
“Relax Gaming’s portfolio is among the highest quality collections in the industry, so we’re thrilled to be integrating its content. Its commitment to innovation and collaboration matches our own, making them a natural fit.”
Generally speaking, Relax has already established themselves and are planning on becoming even more successful. Their extensive portfolio of reel slots contains more than 280 of them with transparent commercial terms.
As we stated before, they have made some serious dealerships in the past few months and we can foresee more of them to come soon!
Acquiring Hacksaw Gaming Deal:
Less than a month ago, they partnered with another new Powered By plat-2-plat partner, Hacksaw Gaming.
This means that their vast range of twenty-six scratch card games will be available on Relax Gaming’s platform, which will further broaden their selection.
Eskola commented:
“We pride ourselves on offering a powerful range of content to suit the needs of any operator and adding Hacksaw Gaming’s new take on scratch cards is an exciting new proposition. Its commitment to innovation stood out to us, and we are certain that our operator partners will love their games.”
Marcus Cordes, COO at Hacksaw Gaming said:
“Hacksaw Gaming was founded with a vision for revolutionising scratch cards and we are delighted this has been recognised by Relax Gaming, which has shown great enthusiasm for our products.
Expanding the reach of our growing range of pioneering products is a key priority as we enter 2019, and we are pleased to be doing so with a platform that is gathering so much momentum.”
Comment: I am always glad to hear about new collaborations.
