These days, everything revolves around either making new partnerships or upgrading the existing ones.
The second thing occurred between two leading companies. The first one is leading HTML5 supplier, Pragmatic Play, and rapidly-growing casino, LeoVegas.
How Will It Change?
As we stated already, the popular operator is going to further deepen their dealership by incorporating a couple of outstanding video slots such as Chilli Heat, Mustang Gold and Wolf Gold.
Melissa Summerfield, Chief Commercial Officer at Pragmatic, stated:
“This agreement marks a big step in the right direction for us as we continue to bring defining experiences to players.
We hope to continue to enjoy a long and rewarding relationship with LeoVegas as we continue to outperform the competition.”
James Ford, Head of Casino at LeoVegas, shared the same opinion by adding:
“We are delighted to have boosted our offering with the addition of Pragmatic Play’s games to brands such as Pinkcasino.co.uk, 21.co.uk and BetUK.com.”
Approximately two months ago, they expanded their multi-product approach with a contract. Namely, they obtained virtual sports provider, VSoftCo.
For those of you who don’t know much about them, we’ll provide you with some information. They come with a vast assortment of virtual sports product for both online consumers, as well as retail.
Their selection consists of Fantastic League, which stands for a superb virtual football game with outstanding design, cutting-edge graphics and marvelous sound.
Moreover, last year they took control of live casino provider, Extreme Live Gaming, which comes from Novomatic Group, meaning that this is their second huge purchase in a relatively short period of time.
Yassi Barzely, Chief Business Development Officer at Pragmatic, commented on this phenomenal news by stating:
“We are very pleased to have completed this acquisition, an agreement that broadens our multi-product strategy and underlines our position as one of the iGaming industry’s premier and most forward-thinking providers.
VSoftCo’s premier suite of virtual sports content speaks for itself, delivering a hugely popular array products to operators all over the world, and we look forward to enhancing our offering to operator with their games and expertise via one single AP.”
In the meantime, during ICE 2019, they also showcased their superb, multi-product portfolio that contains top-quality games (more than 100 HTML5 video slots).
Besides it, they proudly showcased their all-new bingo products, along with their state-of-the-art Live Casino. Judging by the reaction of the attendees, each of these products has met their expectations.
Source: “Pragmatic Play Strengthens LeoVegas Integration” https://europeangaming.eu/portal/press-releases/2019/03/26/41797/pragmatic-play-strengthens-leovegas-integration/. European Gaming. March 27, 2019.
“Pragmatic Play Secures VSoftCo Acquisition” https://www.pragmaticplay.com/pragmatic-play-secures-vsoftco-acquisition/. Pragmatic Play. com March 27, 2019.Author: Tatjana Markovic