Being inventive and creative is very important in the gambling industry. It takes a lot of time and effort to make something good and those who succeed in it, always catch the attention of other companies as well as players.
Appreciating Hard Work and Effort:
The Swedish Gambling Awards are something fresh and new in the gambling field. Namely, it has been designed to reward companies showcasing progress, bravery and creativity when it comes to development.
There are three different categories, including sustainability, leadership and customer satisfaction and Mr Green was shortlisted in all of them, however, they obtained the third one!
They were extremely proud of their achievement:
“In a digital environment, everyone knows everything about the customer, but is the insight used to support the players or to drive profits? Through Green Gaming, Mr Green has chosen to serve their players on an individual level and shown measurable positive results. With a green approach, even players taking a loss become winners.”
Mr Green’s Communication Director, Rikard Rinaldo, firstly thanked its consumers and then he added:
“Without the customers, we are nothing! Being named Sweden’s best gaming company for the most satisfied customers based on the criteria of responsibility and gaming experience shows that what we do within Green Gaming is the right way forward in an evolving industry. We are very happy about this award.”
Agreement With IWG:
Last month, one of the leading providers of online, instant win games, IWG, made a partnership with them. Now, their portfolio of top-notch games will be accessible to the group’s brands.
Ultimately, Mr Green will have IWG content within their reach. It will include the Cash Buster series and many other amusing games.
As we stated previously, their portfolio will be available to Green following a consolidation through SG Digital’s Open Gaming System content aggregation platform.
Furthermore, this is not the first agreement for them. Namely, they have already made some dealerships in the past with other successful companies, such as GVC, 888, William Hill and bet365.
Success Is Their Middle Name:
They are one of the major companies in the industry, which offers a sportsbook, live casino, online casino, keno and bingo.
They have conquered Denmark, the United Kingdom, Italy, Sweden and Malta and received a sportsbook license in Ireland. As far as Sweden is concerned, they are among the top five companies in this country when it comes to popularity.
Leon Thomas, Chief Commercial Officer at IWG talked about this partnership and said:
“Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in.
This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players and look forward to providing them with more of our content for the foreseeable future.”
Jacqui Gatt, Head of Gaming at Mr Green added:
“We’re very pleased to have reached an agreement to integrate IWG’s award-winning content.They have built a reputation for delivering highly engaging games and with the popularity of the instant win vertical growing exponentially, we’re very confident our players will enjoy what IWG has to offer.”
Source: “Mr Green Wins Swedish Gambling Award For Customer Satisfaction” https://europeangaming.eu/portal/press-releases/2019/03/28/42086/mr-green-wins-swedish-gambling-award-for-customer-satisfaction/. European Gaming. March 28, 2019.
“Mr Green Goes Live With IWG’s Games Portfolio” https://calvinayre.com/2019/02/28/press-releases/mr-green-goes-live-iwgs-games-portfolio/. Calvin Ayre. March 28, 2019.
