Playtech, a global leader in online casino gambling technology, unveils the launch of its IMS technology platform with leading Colombian provider Wplay for all of its products, including online platforms and retail. Last year, both brands began a partnership to provide its marketing services and multi-channel platform to the leading casino operators around the world.
As APart of the Deal:
Playtech's industry-leading Information Management Solution (IMS) will provide a data-driven platform for Wplay for all gaming and betting products. The developer’s lobby of technology services, mixed with the power of its partner, will enable both companies’ massive growth in the Columbian online casino market. The agreement and release of this platform further strengthenstheir strategic partnership and marks another milestone in the provider’s development across Latin America.
Media Comments:
Shimon Akad, Chief Operating Officer at Playtech, said:“We are extremely proud to work so closely with such a leading operator. Wplay will utilise the leading IMS platform features to drive innovation and growth in the Colombian market. Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come”.
Fernanda Sainz, CMO at Wplay, added:“We are excited to launch our new technology platform with Playtech. Its industry leading software and expertise will help take the Colombian market to the next level. This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market”.
More on the Software Brand:
Playtech is compatible with some of the largest providers in the iGaming industry and is also a trusted brand for players and casinos. With experience longer than 15 years, it has been developing software solutions for online games and has become one of the most influential operators in the industry. Itis known for the excellent quality of its games across all platforms including desktop and mobile. Through licensing agreements with major entertainment brands, it offers many popular games for punters. The company offers software for many different casino products such as slots, bingo, poker, sports betting and lotteries. Their excellent casino portfolio, which with live casino games, RNG, and mobile solutions, ranks them among the most popular casinos in the world.
Source:“Wplay launches Playtech technology platform in Colombia”. Playtech. December 22, 2020.
