Playtech, an online casino provider and content aggregator, has incorporated Affordability UK into its IMS platform to help operators in meeting with regulations. AffordabilityUK is able to precisely recognize customers whose gaming spending may be unsustainable.
Powered by fraud detection specialists eKYC and TruNarrative, Abordability UK expands the company's collaboration with Playtech to offer an industry-leading range of player verification and onboarding services.
Media Comments:
Ian Ince, Chief Compliance Officer of Playtech, said: “As regulatory requirements around the sustainability and affordability of gambling become ever-more stringent, we want to ensure we can empower operators to meet these requirements and protect their players. TruNarrative’s specialist safer gambling services have quickly made them a core partner for Playtech – and now, with Affordability UK, we can offer a sophisticated, market-leading solution, backed by some of the most comprehensive data available. Backed by IMS integration, it can deliver a seamless experience for operators”.
John Lord, CEO of TruNarrative, added:“Since partnering with Playtech earlier this year, we’ve been able to bring a vast array of specialist services to their customers, and we’re delighted to be adding Affordability UK to that list. Affordability UK offers unique insight into a player’s ability to afford their bets, as well minimising the requirement for physical payslips and document submissions, creating a low-friction experience. We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling.”
About the Brand:
Playtech joined the casino industry in 1999 and remains a major player in the global gaming software market. The company strengthens its position in the industry by bringing the most advanced games to players.
It delivers games with excellent visual quality and amazing features. Its games can be played on PCs and mobile devices to improve the gaming experience. Players can place bets on any version of their games with just one-time entry login details.The company has made a name for itself in the market for offering a wide range of high-quality games, cross-platform management services and specialized tools. With these tools, the gaming website presents its customers an enhanced casino experience so that players can stay with them and continue to wager money via the casino platform. It has many UK and international online casinos offering with impressive odds for winnings.
This brand has gained worldwide recognition and credibility in the gaming market thanks to its advanced technology.
Source:“Playtech integrates Affordability UK solution” Playtech. November 23, 2020.
