Playtech and Golden Matrix Group Join Forces to Reach New Markets

Ivan Stefanovic , Jul 04, 2024 11:20
Playtech and Golden Matrix Group Join Forces to Reach New Markets

Golden Matrix Group, an online gaming developer platform, together with Playtech, a well-known worldwide online casino aggregator, has revealed a new partnership deal to extend their gaming activities to the markets around the world.

More on the Agreement:

According to the deal, Playtech has the complete privileges to broadcast Esport's new GMGI package, Peer2P betting platform and a successful system for acquiring and retaining GMGI AI player over an extensive Playtech network. Also, Golden Matrix receives non-exclusive distribution rights for its partner’s famous games via an extensive network of operators. Playtech's gaming software distributed by GMGI includes slots, live dealer games, table games, poker and bingo.

Media Comments:

Golden Matrix CEO Brian Goodman said:“This collaboration agreement with the industry’s most prestigious technology provider and distributor and represents a significant milestone in our company’s expansion and growing success. With Playtech as our Peer2P distribution partner, GMGI’s exciting content will now be introduced to new gaming audiences, thus extending the company’s reach into new territories – including the fast growing U.S. market where we expect to establish a significant presence. In addition, our core business will also benefit greatly by adding Playtech’s best gaming software to our current GM-X product offerings. We are confident it will be enthusiastically received by our 350 plus licensees and their 3.5 million registered users that transact through our GM-X platforms.”

Mor Weizer, CEO of Playtech, added:“Playtech’s success is driven by key strategic partnerships with the industry’s leading specialists that complement our technology, increase our scale and breadth of offering and extend our distribution capabilities. We are delighted to announce the new partnership with experienced technology provider GMGI. This is the exciting first step in our partnership which will see us launch E-sport, P2P and other innovative software as well as expand distribution of our world class content.”

More on the Brand:

Playtech was founded in 1999 and has since grown and become a major player in the online casino market. The UK-based company is approved by the United Kingdom Gambling Commission and a lot of other gambling jurisdictions in Europe. The brand has developed a complete suite of casino games that gives casino operators everything they need to run a casino.

Source:Golden Matrix and Playtech Announce Collaboration Agreement to Expand Distribution in Esport and Betting Game Markets Worldwide”. European Gaming. November 23, 2020.

Author: Ivan Stefanovic

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