NetEnt has announced that it will be joining forces with Tipico to enter the regulated markets of New Jersey.
The two companies will…
…work together to establish a foothold in this US state, attracting new players with a combination of both slots and sportsbook services.
Establishing New Markets
As one of the largest software providers in the industry, NetEnt has been on a path of expansion since the beginning of the year.
The company has added several big names to its list of distributors…
…which only supports the rumors of their growing expansion appetite. The latest step in this growing effort comes in the form of a partnership with Tipico. This German sportsbook provider has secured a foothold in the US state of New Jersey.
With the deal inked and dry, NetEnt has secured its spot as one of the more prominent providers who will bring all kinds of interesting slot games to Tipico’s new operation. All of the heavy hitter titles are on the list of software to be made available to the operator, with the addition of table games such as Divine Fortune.
Furthermore, the developer will also share its entire suite of marketing tools, features, and gamification options to its new partner.
With the goal of increasing player acquisition and retention, these tools…
…are bound to make content management easier for Tipico.
Growing US Business:
Brian Kraft, Vice President Commercial of NetEnt Americas LLC, shared his thoughts on the new deal: “We are happy that Tipico has chosen NetEnt to be one of their first content providers as they begin their US journey. I’m looking forward to having our games in front of players and working with Tipico to grow their business in the US.”
Adrian Vella, Managing Director U.S. Business at Tipico, also offered his insight into the developing deal: “We are excited to begin our partnership with NetEnt as we kick-off our expansion into the US. With a proven track record in the regulated New Jersey market and their well-known catalog of branded games, we’re confident that our customers will love NetEnt’s offering.”
NetEnt is one of the leading brands in the iGaming industry. The company has established a massive following thanks to its highly engaging and immersive slot games. Aside from its gaming content, this company also develops unique gamification and other types of tools. Over the years, it has built a massive distribution network that is growing every year. New, high-tier operators are constantly joining its network, adding more and more distribution nodes.
Source: “NetEnt secures US deal with Tipico”. NetEnt. July 28, 2020.Author: Dusan Trifunovic