EveryMatrix has officially contracted beBettor, a compliance startup, in order to improve their compliance status in the UK. Following the loss of their UK license, this software provider has been doing everything they can in order to get back in the saddle.
Unique Technologies for a Modern Market:
Ever since the United Kingdom Gaming Commission issued a license suspension to EveryMatrix, this provider has been working hard to meet and exceed the outlined issues. A part of this massive effort was establishing this recent partnership. This unique technology startup has offered the brand an efficient way to improve their compliance but also the ability to stay on top of affordability checks.
Namely, the startup owns a unique piece of software that tracks various player metrics and uses that information to create a player affordability index. That way operators can…
…stay on top of problem gambling and recognize issues with their clients long before they develop slot game addiction and other problem gambling issues. This advanced API delivers efficient results, which is what sets it aside from similar…
…tools on the market.
What the Brands Have to Say:
Ebbe Groes, EveryMatrix CEO, offered an insight regarding the new deal: “We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”
Harry Cott, beBettor CEO, has also commented on the agreement: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.
“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.
“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”
By staying on top of player affordability, EveryMatrix is setting the tone for their future endeavors. This brand is looking forward to retrieving their UK license as soon as possible and proactive measures such as these represent a step in the right direction.
The company is looking forward to having their content return to online casinos across the UK gambling space.
About:
EveryMatrix is a company that provides software solutions for the iGaming industry. Their API driven product line has earned them quite a reputation among their peers. On top of that, they…
…run one of the leading content aggregation and integration platforms that boasts innovative management tools as well as other services. With over 6 offices spread across Europe and Asia, this 400+ strong team remains dedicated to creating a better iGaming experience.
Source: “EveryMatrix signs with beBettor to improve gambling affordability checks” https://everymatrix.com/everymatrix-signs-with-bebettor-to-improve-gambling-affordability-checks/. Every Matrix. September 12, 2019.
