Betsoft Takes on Colombian Markets in Cooperation with Rivalo

Ava Jackuard , Jul 04, 2024 11:20
Betsoft Takes on Colombian Markets in Cooperation with Rivalo

Betsoft has announced a content deal with Rivalo. This new deal will give the former a way into the Colombian regulated markets.

Entering the Latin-American market represents a new angle for this famed software provider and will possibly open up new opportunities for them.

Entering Colombian Market:

Betsoft is one of the latest software providers to expand into Latin America.

With European markets being more and more saturated, many higher tier providers are looking…

…elsewhere for potential. Latin America has been recognized as one of the most viable emerging markets in the iGaming industry and this developer is fully preparing to take its share of the market.

Doing so requires them to find a local partner whose infrastructure would be suitable for its growth in this region. One of the names that were selected was Rivalo.

The latter is not only one of the largest brands in Colombia, but also one of the top online platforms in…

…the entire region. By teaming up with Rivalo, the supplier is gaining a powerful ally who understands the market. Patrons of Rivalo will soon have the chance to try out some of its latest partner’s most popular slot game titles such as Jumbo Joker, Tiger’s Claw and many others.

An Exciting Opportunity:

Francesca Raniolo, Sales Executive at Betsoft Gaming, offered her take on the newly signed deal: “The Latin-American market is a hugely exciting opportunity for us; we take new business markets very seriously, hence our commitment to regulation and compliance. We are very pleased to build a successful relationship with a professional and well-respected operator such as Rivalo.”

Alvaro Jose Mosquera, Country Manager at Rivalo, shared his comment regarding their new partner: “Now more than ever, having a great offering of casino games, will be the determinant factor for customer acquisition and retention. As we are one of only 18 licensed operators in Colombia, it is critical for us to work with providers who more than meet the requirements set by our regulator, so we are delighted to integrate Betsoft’s game offering into Colombia.”

About:

Betsoft Gaming is one of the leading providers of cinematic casino content and other gaming solutions. This company’s slot games have proven to be highly successful in various key regulated markets around Europe. It offers more than 190 RNG games as well as other gaming content. So far, their distribution network includes over 200 online casinos all over the world.

Additionally, the brand continues to be one of the leading figures of authority in the iGaming industry and is always adding innovative games to their offer. With this latest deal, it will bring its innovative portfolio to a whole new pool of players.

Source: “Betsoft Secures Presence in Colombia’s Regulated Market with Rivalo” https://betsoft.com/media/betsoft-secures-presence-in-colombias-regulated-market-with-rivalo/Betsoft. March 30, 2020.

Author: Ava Jackuard

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