Yggdrasil is expanding its reach in the south of Europe by signing a content deal with Microgame, which will allow it to boost its presence in necessary markets. The Sweden-based brand is popular in a variety of regulated markets but has recognized room for growth in Italy.
New Partnerships:
Yggdrasil has added one more name to its list of European distributors. The company will use its latest deal with Microgame and will use this deal to better distribute its games in the Italian regulated market. The latter boasts a massive network of local operators that counts over 37 different casinos.
The Swedish developer is hoping…
…to launch its content across this entire network and bring fans from all over the games that have made them so popular worldwide. Speaking of slot games, Yggdrasil is bringing most of its heavy hitters to the table for this deal.
Titles such as the Multifly, Lightning Joker, Arthur’s Fortune, the entire Viking trilogy and more will find their way to numerous Italian players. Furthermore, the supplier will be offering its innovative Splitz mechanic through several slot games based around this new feature. Aside from the hot gaming content, it will also offer its BOOST set of in-game promotional features and other related tools.
Yggdrasil will gain the keys to the Italian regulated casino space, with its new partner being a leading software distributor in Italy. They have not ventured outside Italy and have instead focused all of their efforts to dominating this growing European market.
Official Statements:
Fredrik Elmqvist, CEO at Yggdrasil, said: “Microgame is a leading platform supplier in Italy and through this partnership, we will considerably expand our reach in the country together with its premium operator partners. Our games have already proven hugely successful with local players since we entered the market in 2017 and we are excited to be able to offer our portfolio to an even wider customer group together with Microgame.”
Marco Castaldo, CEO at Microgame, said: “By adding Yggdrasil’s leading content to our platform we will significantly enhance our offering with innovative and engaging titles that appeal to a wide demographic of players. Yggdrasil is one of the industry’s most prominent suppliers and we look forward to a successful partnership.”
More on the Supplier:
Yggdrasil is a Swedish content provider that is among the most popular software companies from the Nordic region. Offering a massive portfolio of games, it has also established several partnership programs that allow them to work with a variety of 3rd party providers. The result of this cooperation is a massive library of quality slot games available to online casinos worldwide.
Source: “Yggdrasil strikes deal with Microgame in Italy”. Yggdrasil Gaming. June 16, 2020.
