Rival Gaming and GrooveGaming (GG) have signed a content deal that gives Rival access to their new partner’s growing portfolio of games. Both companies are looking…
…forward to this deal as it opens new doors for both sides.
Entering New Markets:
Rival, a software developer, aggregator and operator has gained access to some of the hottest slot games on the market right now. GG’s content…
… has proven to be highly competitive, especially with this company running one of the most successful content aggregation platforms of their own.
This deal opens GG to a whole plethora of new online casinos. They will be looking at content placement that will reinforce their position in markets where they already have a presence as well as markets where they don’t. The UK-licensed company will spearhead this deal with some of their best performing titles. On Rival’s side, they will place Groove’s content in some of their best performing brands.
Patrons of Casino Moons, Desert Nights, Tropicana Casino and others will soon be able to enjoy the full extent of GG’s portfolio. On top of that, these casinos will also gain access to its advanced marketing and management tools.
Rival’s CCO offered a comment regarding the new deal: "We are thrilled to partner with GrooveGaming considering their rapid impact on the world of gaming. We decided to get into the Groove which is established as a firm favourite in our current markets and has proven to be a great success across regulated markets, so we are very excited to be able to offer their content across our properties."
On the other side of the negotiating table, Rebecca Sotomora, Head of Sales at Groove said: "Our team has been impressed by what we have seen on Rival's strategic roadmap and believe this new pact will bring excellent added-value to Rival Gaming's players and brands across the globe. Combining GrooveGaming’s strong content with Rival's extensive market penetration is a winning concept."
GG was founded in 2016, making it one of the youngest content providers in the iGaming industry. One of the explanations on how such a young company managed to achieve so much in such a short timeframe can be found in their team. Driven by highly motivated professionals, this team has over 150 years of cumulative experience to show.
Aside from developing some of the hottest titles on the market, this company also runs a successful content aggregation platform which is built around an extensive library of 3rd party slot games. In order to support such a massive portfolio of its own and its partner’s games, it has put together a complete suite of content management solutions.
As a result, its clients are able to integrate and control this company’s products in a quick and efficient way.
Source: “A deal to rival no other, Rival Gaming revs-up game offering with GrooveGaming pact” Groove Gaming Newsletter. September 9, 2019.Author: Dusan Trifunovic