Playtech has partnered with Sony Pictures Television to develop Who Wants to Be a Millionaire themed online casino games. Introducing the latest expansion in the live casino content of the gaming technology company, they will work over the next five years to integrate the brand into the group's portfolio. According to the deal, Playtech will create 3 live casino games using the Who Wants To Be A Millionaire brand, aiming to take the next step in the world of live gaming.
Proud to Be Part of this Agreement:
Who Wants To Be A Millionaire is certainly one of the most popular TV Shows ever made, and now Playtech is pleased to announce that Sony has chosen them as a partner to develop an online casino game which will be available on the provider’s live casino platform!
Stephan Zingg, Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, said:“Playtech Live is creating some of the most innovative online gaming experiences on the market and we are very excited to start working with the team. We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”
Shimon Akad, Chief Operating Officer at Playtech, also commented:“We are very proud to be chosen as Sony’s partner to bring the Who Wants To Be A Millionaire? brand to the live casino market. Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market.’
About theUK-Based Company:
Playtech works with some of the largest operators in the iGaming industry and is a very popular brand among casino players and casino providers. For over 15 years the company has been creating software solutions for online games and has become one of the most respected operators in the iGaming industry. It is known for the brilliant quality of its games across all platforms, which includes live and mobile gaming. With licensing arrangements with major entertainment brands, it delivers a lot of popular casino content such as slots, poker, bingo, lotteries and sports betting. Its excellent casino portfolio of live and RNG games and mobile solutions ranks among the most popular in the world.
Source:“Playtech Live signs exclusive deal for Who Wants To Be A Millionaire? branded live games”. Playtech. February 26, 2021.
