Playtech has entered into a strategic partnership with various Greenwood companies, which holds and runs Parx Casino in Bensalem, Pennsylvania. The partnership includes licensing the supplier’s content to Greenwood subsidiaries in Pennsylvania, Indiana, Michigan, and New Jersey, starting with the launch of an online casino in Michigan powered by Playtech IMS and an account management platform. Greenwood also has a presence in New Jersey through digital and retail media, Freehold Raceway, and Wolverine sports betting with Gun Lake Casino. The supplier lauded regulatory authorization in Michigan and welcomed upcoming steps after entering the US market and following license approval and launch with Entain, Bet365 and in New Jersey. In a recent business report, the company also admired the progress made in Central America and South America in Colombia, Mexico, Costa Rica, Panama, Guatemala.
Another Giant Step:
Mor Weizer, Playtech CEO, stated:“This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years. The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity.”
Playtech was established in 1999 and is one of the first companies that entered into the online casino market. The group was founded by Teddy Sagi in Estonia and since then, it has earned a reputation as the world's leading casino provider. The company has a lot of experience since it has been operating since the beginning of the iGaming era. It creates various software for casinos and products such as video poker, bingo, slots, mobile games, arcade games and scratch cards. The first casino product was released in 2001 and since then,it has grown into a leading international developer of software for online casinos. Its client base includes most of the major companies in the digital gaming industry which includes Bet365, Mansion Casino, Snai and Sisal, William Hill, as well as various other regulated providers.
Source:“PLAYTECH EXPANDS US PRESENCE WITH GREENWOOD RACING”. Gaming Intelligence. February 16, 2021.Author: Ivan Stefanovic