Playtech Signs New Content Deal with Alea, Shares Live Casino Portfolio

Playtech Signs New Content Deal with Alea, Shares Live Casino Portfolio

Playtech, one of the leading brands in the iGaming industry, has signed a lucrative content deal with Alea.

Namely, the company has agreed to open its…

…Live Casino portfolio to the new partner, thus giving it a boost in terms of content diversity as well as quality.

Establishing New Partnerships:

Playtech is keeping busy with cutting new deals across the industry. Being one of the leading authorities when it comes to gaming content has allowed the provider to constantly be on the lookout for new partners to work with. Alea will improve this provider’s reach in key regulated markets. They have recognized the quality and popularity of its live content that is constantly pushing the limits. Aside from the live casino content, Alea wall also gain access to its industry-leading player engagement tools.

Playtech has established a solid reputation by producing top quality slot games. They’ve applied the same standards to live casino content, creating highly competitive games that are putting most of the competition on the back foot.

Alexandre Tomic, Alea’s co-founder, shared insight regarding the new deal: “Playtech Live Casino is a real pillar of the online casino industry and will make a valuable addition to our portfolio. We are delighted to be able to offer their Live games to our players.”

Kevin Kilminster, Head of Innovation for Live Casino at Playtech, also offered a comment: “We are very pleased to be working with Alea and to be bringing our range of Live Casino games to such a wide audience. Live Casino is about more than just the games themselves – it’s about creating a truly immersive experience, and that’s what we want to deliver for SlotsMillion players. The last 12 months have been our busiest ever in terms of new game releases, and we’re confident that SlotsMillion players will enjoy experiencing some of our most innovative, engaging content yet.”


Playtech is one of the leading software providers when it comes to high-end gaming content. Their live casino content is setting the standards in the industry. The company was established in 1999 and has since steadily grown to become one of the leading brands within the iGaming niche. The team behind the brand consists of various professionals who are dedicated to bringing innovation to the games they release.

Such uncompromising dedication to quality has greatly helped the supplier build a massive distribution network. The list of operators within this network includes some of the largest names in the business. Even so, this company is constantly on the lookout for new business opportunities.

Source: “Alea to expand its Live Casino portfolio with Playtech content” 18, 2020.

Author: Dusan Trifunovic