African-based operator, 22Bet, made agreements with one of the largest football clubs in the world Paris Saint-Germain, and became the club's first official online casino betting partner from Africa.
In recent years, betting corporation sponsorships of soccer teams have become very attractive. There has been a push by anti-gambling groups to stop these types of collaborations, several deals similar to the 22Bet-PSG agreement have been signed over the past couple of weeks.
According to the deal…
The agreement was encouraged by Sportradar, a company that delivers marketing solutions for bookmakers through digital, programmatic, and sponsorship services, will get more brand exposure for 22BET.
According to the agreement, 22BET will profit from the implementation of Digital Overlay technology at the famous stadion Parc des Princes, which uses geo-localized adverts on LED screens around the pitch by adapting messages to the broadcaster's audience.
Comments:
Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said: "We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club's first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club's long-term commitment to Africa."
Olatunji Idowu, director of 22BET Africa, added: "We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match."
About the brand…
The operator is known as one of the fastest growing online casinos in the world. 22Bet was launched in 2018 and quickly spread across the globe, with various offers that caught the punters attention.
The site is registered and licensed in Curaçao, and is nowadays in the procedure of getting a European license via the UK Gambling Commission in Gibraltar.
Source: "22BET signs Paris Saint-Germain betting partnership". SBCNews. September 21, 2020.
