Success…one after another…Greentube has hit a lucky streak! After its US debut in New Jersey and going live in the Dutch market, more good news is coming! Four years passed and Greentube wasn’t present in the German iGaming scene, but the time for a comeback is now!
At the right time at the right place, the supplier decided to partner up with Novomatic, and together, they dropped a range of products and services, which have turned out to be a great accomplishment. This happened at the moment when emerging US brands began to exhort the value of integration. This smart collaboration led to innovative ideas and Greentube saw their interest in doing a partnership.
The team took a step closer to coming back to Germany, which finally happened when StartGames, a B2C brand, moved into the market. This event marked Greentube’s return to the country of the Deutsche.The business, as with its parent Novomatic, only operates in locally regulated iGaming markets. Plans for expanding on the German market are already made- Greentube will take advantage of its relationship with Novomatic, and together they will try to find solutions for land-based clients by taking popular local titles from brands like Elam online.
Additional Strategies
Other strategies are bringing success, as well. In Austria, Spain, Italy and now Germany, Novomatic is maintaining a rising number at a popular omni-channel sportsbook. Everything is happening under the Admiral brand, which can help in spreading the business’ development vertically.
On this note, Thomas Graf, Greentubes’ chief executive, said:
“There is a clear strategy to grow our sports betting business outside of the Austrian core market into all markets where the Admiral Casino brand is widespread with retail outlets and increasingly also online.”
Graf seems to be very content with the expansion. He added that in Switzerland the provider goes live with most casinos and is considered to be a leading supplier.
Poland's market is conquered, and in Norway, Greentube has been selected as one of three suppliers to monopoly operator Norsk Tipping. The brand is fully present in Canada and Ukraine, as well.
Europe is too small to fulfil all the expectations, so this software provider decided to make an impact in America, too.
Taking into consideration that the US is becoming more and more interested in real money games, this move can be very prosperous for the brand.
The gaming developer is wasting no time, and one deal is already made - Golden Nugget Online Gaming is its first customer, initially in New Jersey, ahead of a push into other states like Michigan and Pennsylvania. The supplier’s aim is clean and clear: “We want to provide our games to all relevant regulated iGaming operators in the market” says Graf.
Source: “Greentube takes on the world” . iGaming Business. October 1, 2021.
