Green Jade Games, one of the leading software studios in the industry, has reached an agreement with CompetitionLabs. The partnership is meant to improve the player’s experience and introduce…
… a number of gamification features to Green Jade’s existing infrastructure. This move will also allow them to allocate resources elsewhere, instead of doing the same work in-house.
Spicing Up the User Experience:
CompetitionLabs is a company specializing in gamification and real-time engagement, which are both things Jade is looking to implement in their current offer. The company…
…will survey the existing systems and come up with custom solutions for all of the developer’s slot games.
Furthermore, the two companies will work together on improving and launching various promotions in future titles of this software provider licensed in Malta and the United Kingdom.
Their decision to outsource these services was made in an effort to ensure the smooth release of their games and meet previously set deadlines. Both companies have commented on the new partnership.
The CEO of Green Jade Games, Benedict McDonagh, has offered a statement saying that: “Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focused on launching our first run of games. Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond,”
On the other end of the deal, Julian Steinwender, the CPO of CompetitinLabs has also offered his comment regarding the partnership: “We are very excited about our collaboration with Green Jade Games and their vision to leverage and link CompetitionLabs across all elements of the game in a true end to end approach to unlock a new level of engagement and player experience. Their innovative game content and focus on player enjoyment make them an ideal partner to push the boundaries of player engagement forward together”.
Considering the condensed timeline allotted by Jade for this whole project, it is reasonable to expect the newly gamified titles to appear in affiliated online casinos relatively soon.
About the Brand:
Jade is a Malta-based software provider founded in 2017. Despite being one of the youngest names in the business, this company has…
…quickly risen through the ranks and built a reputation among its peers. With a respectable portfolio of unique titles, the supplier is always striving to improve the player experience and spice the game by giving the player more control.
Aside from its own slot titles, this software provider also offers a proprietary content platform that brings unique solutions and streamlined performance. The small yet highly motivated team behind this brand has decades of industry-related experience which…
…puts them in a unique position to recognize upcoming trends.
Source: Narayan, Niji. “Green Jade Games Partners with CompetitionLabs” https://europeangaming.eu/portal/latest-news/2019/07/30/51577/green-jade-games-partners-with-competitionlabs/. European Gaming. July 30, 2019.Author: Dusan Trifunovic